STELR - Emerging Growth Technology Marketing Blog

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Jeff Minich
September 5, 2024
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Marketing Performance Spirals

Like an aircraft pilot caught in a death spiral, disoriented and unable to see the horizon, marketers in a performance spiral fail to anchor execution to their particular market situation and/or position in the product lifecycle.

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Jeff Minich
May 25, 2024
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Product Marketing Fails

Product marketing is one of the hardest functions to establish in a growing marketing organization. Part of the reason it’s so difficult is…

Ask This Question Before Your Next Big Launch https://i0.wp.com/stelr.tech/wp-content/uploads/2020/02/colorful-background-PW4NMKQ-scaled.jpg?fit=2560%2C1280&ssl=1 2560 1280 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g March 7, 2024 November 6, 2024

Jeff Minich
March 7, 2024
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Ask This Question Before Your Next Big Launch

Make your next launch a success by asking this one simple question.

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Jeff Minich
September 19, 2023
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Ecosystem Messaging

How to build a platform messaging framework for your partner ecosystem

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Jeff Minich
July 2, 2023
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Messaging Makeover

ABMartin activates new channel partner growth with a complete brand and product messaging makeover.

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Jeff Minich
May 14, 2023
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Mindset Mapping

The Key to Unlocking Engagement with B2B Tech Buyers

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Jeff Minich
February 4, 2023
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3 Steps to Better Messaging

The transition from achieving product-market-fit to developing go-to-market fit can be a bumpy and costly ride if product, marketing, and sales aren’t all on the same page.

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Jeff Minich
May 1, 2019
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Welcome to STELR

If you could improve revenue growth and profitability by double-digit percentages simply by bringing your product, sales, and marketing teams into better alignment, you would do it right?