STELR - Emerging Growth Technology Marketing Blog

Marketing Performance Spirals https://stelr.tech/wp-content/uploads/2020/12/background-06-scaled.jpg 2560 1707 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g September 5, 2024 November 5, 2024

Jeff Minich
September 5, 2024
No Comments

Marketing Performance Spirals

Like an aircraft pilot caught in a death spiral, disoriented and unable to see the horizon, marketers in a performance spiral fail to anchor execution to their particular market situation and/or position in the product lifecycle.

Product Marketing Fails https://stelr.tech/wp-content/uploads/2019/05/ice-cream-splash-KX823L5.jpg 1500 1000 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g May 25, 2024 November 6, 2024

Jeff Minich
May 25, 2024
No Comments

Product Marketing Fails

Product marketing is one of the hardest functions to establish in a growing marketing organization. Part of the reason it’s so difficult is…

Ask This Question Before Your Next Big Launch https://stelr.tech/wp-content/uploads/2020/02/colorful-background-PW4NMKQ-scaled.jpg 2560 1280 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g March 7, 2024 November 6, 2024

Jeff Minich
March 7, 2024
No Comments

Ask This Question Before Your Next Big Launch

Make your next launch a success by asking this one simple question.

Ecosystem Messaging https://stelr.tech/wp-content/uploads/2019/09/CoralReefRedSea.jpg 1500 1125 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g September 19, 2023 November 6, 2024

Jeff Minich
September 19, 2023
No Comments

Ecosystem Messaging

How to build a platform messaging framework for your partner ecosystem

Messaging Makeover https://stelr.tech/wp-content/uploads/2019/03/HittingtheMarkMEDWeb.jpg 1000 660 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g July 2, 2023 November 5, 2024

Jeff Minich
July 2, 2023
No Comments

Messaging Makeover

ABMartin activates new channel partner growth with a complete brand and product messaging makeover.

Mindset Mapping https://stelr.tech/wp-content/uploads/2019/05/brain-image-P2KBAFH.jpg 1000 680 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g May 14, 2023 November 6, 2024

Jeff Minich
May 14, 2023
No Comments

Mindset Mapping

The Key to Unlocking Engagement with B2B Tech Buyers

3 Steps to Better Messaging https://stelr.tech/wp-content/uploads/2018/06/cesis-wordpress-theme_8-2.jpg 1920 1078 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g February 4, 2023 November 7, 2024

Jeff Minich
February 4, 2023
No Comments

3 Steps to Better Messaging

The transition from achieving product-market-fit to developing go-to-market fit can be a bumpy and costly ride if product, marketing, and sales aren’t all on the same page.

Welcome to STELR https://stelr.tech/wp-content/uploads/2019/04/RocketLaunchWeb.jpg 1000 667 Jeff Minich Jeff Minich https://secure.gravatar.com/avatar/48ac75c74b0d61af159daffb897e6282?s=96&d=mm&r=g May 1, 2019 January 6, 2020

Jeff Minich
May 1, 2019
No Comments

Welcome to STELR

If you could improve revenue growth and profitability by double-digit percentages simply by bringing your product, sales, and marketing teams into better alignment, you would do it right?