Get Ready to Run

You’ve worked tirelessly to achieve product-market fit. Now you’re in a perpetual race to develop your market and stay ahead of competitors.

STELR can help you build go-to-market fitness with on demand marketing services designed to align, accelerate, and scale your growth initiatives.

Jeff Minich, Managing Director


STELR was started by tech industry veteran, Jeff Minich. Jeff has worked with several market leaders, including Omniture (Adobe), Yahoo (Verizon), and Transunion Digital, to help build and launch emerging products in digital marketing and analytics. At Yahoo, Jeff led product for V.1 of Yahoo’s people-based advertising platform, Audience Match, which was adopted by over two-thirds of the Top 200 US advertisers. With STELR, Jeff is working to help emerging growth startups accelerate their transition from product-market fit to high-growth marketing and category creation. Jeff holds an M.S. in Predictive Analytics from Northwestern University.


“STELR provided the creative spark and experienced execution needed to successfully launch our cloud partnerships with IBM and Microsoft.”

Sarvesh Jagannivas CMO, Portworx

“STELR has been invaluable in helping us with our brand identity, value, and go-to-market strategies. They’re a key member of our growth team.”

Barbara Martin Co-Founder, ABMartin

“Jeff is a gifted strategist who easily translates insights into actions that make a positive impact on the business.”

Krista Panoff  VP of Digital Partnerships, Transunion Digital

“Jeff’s ability to break down complex product concepts into simple language and build rapport with marketers and executives is exceedingly rare.”

Jackie Lamping CMO, Modern Health