The STELR marketing blog is maintained by tech industry veteran, Jeff Minich. Jeff has worked with several market leaders, including Omniture (Adobe), Yahoo (Verizon), and Transunion Digital, to help build and launch emerging products in digital marketing and analytics. At Yahoo, Jeff led product for V.1 of Yahoo’s people-based advertising platform, Audience Match, which was adopted by over two-thirds of the Top 200 US advertisers. With STELR, Jeff is writing to help emerging growth startups accelerate their transition from product-market fit to high-growth marketing and category creation. Jeff holds an M.S. in Predictive Analytics from Northwestern University.