Fast Forward

You know your product has the potential to become a breakout success and leader in your category, but to get there every marketing and sales touchpoint has to deliver a clear, concise, and compelling story. Elevate your growth potential with STELR’s agile go-to-market approach:

Align

Unify your product, sales and marketing teams with one voice so you can approach the market with confidence and deliver faster, more consistent growth.

Accelerate

Accelerate pipeline volume and velocity with content that predictably builds mindshare and moves more buyers from awareness to action.

Scale

Scale what works with launch programs and growth playbooks that give your sales and marketing teams a repeatable path to success.


Outperform the competition

Emerging growth companies that align their product, sales, and marketing teams experience up to:

Higher Revenue Growth
Greater Profitability

SOURCE: Forrester Decisions

What we do

Strategy

Create a plan that defines your marketing objectives, target buyers, and the mindset-shift needed to differentiate your products and make them a must-buy in your category.

Storytelling

Map your product vision with buyer mindset to create a unified messaging framework that strengthens all your market-facing content.

Content

Develop compelling content that propels prospects through the buyer journey to drive greater marketing and sales performance.

Launch

End-to-end launch planning and execution to maximize the magnitude of impact for your next big release.


What’s our
story?

Managing Director
Jeff Minich

Background

STELR provides strategy and go-to-market consulting services led by industry veteran, Jeff Minich. Jeff has worked with several market leaders, including AWS, Amazon Ads, Transunion Digital, Yahoo, and Omniture (Adobe) to help build new categories and launch emerging products in digital marketing and analytics. At AWS, Jeff led the global consulting alliance with Deloitte Digital, focused on cloud and gen AI marketing transformation for Fortune 500 brands. At Amazon, Jeff led product strategy for the AWS+ Amazon Ads S-team initiative to provide integrated cloud marketing solutions to enterprise customers. At Yahoo, Jeff led product for Yahoo Advertising’s people-based audience targeting and measurement platform, Audience Match, which was adopted by over two-thirds of the Top 200 US advertisers. Jeff holds an M.S. in Predictive Analytics from Northwestern University.

Past Work

Testimonials

Recent Blog Posts

Marketing Performance Spirals

Marketing Performance Spirals 2560 1707 Jeff Minich

Like an aircraft pilot caught in a death spiral, disoriented and unable to see the horizon, marketers in a performance spiral fail to anchor execution to their particular market situation and/or position in the product lifecycle.

Product Marketing Fails

Product Marketing Fails 1500 1000 Jeff Minich

Product marketing is one of the hardest functions to establish in a growing marketing organization. Part of the reason it’s so difficult is…

Ask This Question Before Your Next Big Launch

Ask This Question Before Your Next Big Launch 2560 1280 Jeff Minich

Make your next launch a success by asking this one simple question.

Ecosystem Messaging

Ecosystem Messaging 1500 1125 Jeff Minich

How to build a platform messaging framework for your partner ecosystem