STELR provides strategy and go-to-market consulting services led by industry veteran, Jeff Minich. Jeff has worked with several market leaders, including AWS, Amazon Ads, Transunion Digital, Yahoo, and Omniture (Adobe) to help build new categories and launch emerging products in digital marketing and analytics. At AWS, Jeff led the global consulting alliance with Deloitte Digital, focused on cloud and gen AI marketing transformation for Fortune 500 brands. At Amazon, Jeff led product strategy for the AWS+ Amazon Ads S-team initiative to provide integrated cloud marketing solutions to enterprise customers. At Yahoo, Jeff led product for Yahoo Advertising’s people-based audience targeting and measurement platform, Audience Match, which was adopted by over two-thirds of the Top 200 US advertisers. Jeff holds an M.S. in Predictive Analytics from Northwestern University.